Every business has its “yes, but…” and “also…” moments. I’m Sally Ip. I help make sense of the details, exceptions, and moving parts—then design and build systems that make the work simpler without losing what matters.
Bring the context. You don’t need to arrive with the solution.
Experienced help alongside you. Not a judgment on what you’ve built.
You don’t need a technical specification. You need someone who understands the work and can help turn it into something usable.
Perhaps you built the team’s Airtable setup alongside your day job. It’s useful—but the next workflow or integration calls for more time or technical depth than you have available.
I can work alongside you on the difficult parts, building on what you already know about the business.
Get experienced help alongside you ↗You may have a clear business goal, a list of possibilities, or just a process you’d like to improve. The technical solution doesn’t have to be worked out yet.
We can explore the options, prototype what matters, and build something you understand how to use.
Turn the backlog into a plan ↗A growing team may need more structure without committing to a large software stack. The useful question is what fits now—and what will still make sense later.
We can weigh the tradeoffs, keep the scope proportionate, and leave room for the system to evolve.
Build for the stage you’re at ↗Selected project experience. Client names are withheld.
Airtable · Salesforce · Workday · Airtable AI
Airtable · Interfaces · Automations
Arena PLM · JavaScript · AWS Lambda · Airtable
A review, a difficult workflow, or a new system can all be starting points. We’ll agree on the problem worth solving—not just the list of things to build.
We look at how the system supports your actual work: what’s useful, what’s fragile, and what has become harder than it needs to be. You get priorities—not a reflex recommendation to start over.
Best for: “What should we improve first?”A complicated workflow, a data-model decision, or two tools that won’t cooperate. I help diagnose the problem, weigh the options, and implement the right fix with you.
Best for: “We’ve reached our limit here.”We turn your business needs into a scoped plan, test a prototype, then build and connect the pieces. I’ll explain how it works so you can take ownership—not inherit a black box.
Best for: “We need someone to figure this out and build it.”Airtable is a particular strength: relational architecture, interfaces, automation, scripting, and governance. Whether your base is an underused spreadsheet or a sprawling system nobody quite understands, I can help it do its job better. That doesn’t mean every business needs Airtable—or every Airtable needs rebuilding.
Your knowledge of the day-to-day work is essential. I bring a fresh perspective, dedicated attention, and technical depth. Together, we can see the whole workflow—not just the next feature request.
Who needs to decide what? Where does the information come from? What happens in the weird cases? Sometimes those answers change what we thought we needed to build.
We agree on scope and pricing, then test ideas with working prototypes. You see the tradeoffs, try the workflow, and help shape it—not wait for a mysterious finished system.
Clear interfaces, sensible naming, documentation, and training matter. A good outcome is a team that understands its system and feels confident looking after it.
The useful question isn’t “can we automate this?” It’s “what should happen here—and who needs to decide?”
Use rules and automation for repeatable work. Use AI where interpretation adds something useful. Keep people involved where their judgment matters.
We’ll weigh subscription costs, build effort, and ongoing maintenance—not just features. Use existing software where it fits. Configure, connect, or build where it doesn’t. No-code when it helps; code when needed. No unnecessary migration.
I’m Sally, a Toronto-based systems consultant and builder. I move between understanding operations, designing the experience, and building the technical solution. You work directly with the person doing the thinking and the building.
I ask questions, show prototypes, and explain the choices. If a simpler process solves the problem, I’ll say so. My background includes workflow architecture, data modeling, integrations, and training teams to maintain their own systems. I work remotely with Canadian and US clients.
Yes. A review or a specific bottleneck can be a useful starting point. We’ll identify dependencies, agree on a sensible scope, and decide whether more work is warranted.
Yes. They know the business and the reasoning behind the existing setup. I work alongside them, explain architectural choices, and help them maintain and develop the system with more confidence.
No. Bring the problem, the current workflow, and what you’d like to improve. We can discuss whether there’s a good fit before deciding on next steps.
No. Airtable is a particular strength, but I also work with Asana, Smartsheet, Monday.com, and connected tools. I start with your business needs and recommend what fits—not a platform by default.
Yes. Many teams use Airtable without taking full advantage of its structure, interfaces, and automations. We can review your current setup and identify useful improvements before considering a rebuild.
Yes. I work remotely with Canadian and US clients. We’ll confirm meeting times, project expectations, and billing currency before starting.
Pricing depends on scope and complexity. I prefer clearly scoped project-based engagements; we’ll agree on the fee and what’s included before work begins.
An Airtable base that needs its next chapter. A founder’s build backlog. A growing business held together by workarounds. Tell me what’s happening—we’ll figure out a sensible starting point.